Privacy policy

Introduction

With the following data protection declaration we would like to inform you about the types of your personal data (hereinafter also referred to as “data”) which we process, for which purposes and to what extent. The data protection declaration applies to all processing of personal data carried out by us, both in the context of providing our services and, in particular, on our websites, in mobile applications and within external online presences, such as our social media profiles (hereinafter also referred to collectively as “online offer”).

The terms used are not gender-specific.

Status: 24. October 2020

Summary of contents

Responsible

Tanja Gauer
Hücheler Ring 57
53773 Hennef
Germany

e-mail address: tanja@tanjagauer.com

Imprint: https://tanjagauer.com/de/impressum/

Overview of the processing operations

The following overview summarises the types of data processed and the purposes of their processing and refers to the data subjects.

Types of data processed

    • Event Data (Facebook) (“Event Data” is data that can be transmitted by us to Facebook, e.g. via Facebook pixels (via apps or other means), and that relates to persons or their actions; the data includes, for example, information about visits to websites, interactions with content, functions, installations of apps, purchases of products, etc. Event data is processed for the purpose of creating target groups for content and advertising information (custom audiences); event data does not include the actual content (such as comments written), login information and contact information (i.e. no names, email addresses and telephone numbers). Event data will be deleted by Facebook after a maximum of two years, the target groups formed from them with the deletion of our Facebook account).
    • stock data (e.g. names, addresses).
    • content data (e.g. entries in online forms).
    • contact data (e.g. e-mail, telephone numbers).
    • meta/communication data (e.g. device information, IP addresses).
    • usage data (e.g. visited websites, interest in content, access times).
    • Contract data (e.g. subject matter of contract, duration, customer category).
    • Payment data (e.g. bank details, invoices, payment history).

Caterogies of data subjects

    • interested parties.
    • communication partners.
    • customers.
    • users (e.g. website visitors, users of online services).
    • competition and competition participants.

Purposes of processing

    • Providing our online offer and user-friendliness.
    • Conversion measurement (measuring the effectiveness of marketing measures).
    • Direct marketing (e.g. e-mail or by post).
    • Conducting competitions and prize draws.
    • Contact enquiries and communication.
    • Profiling (creating user profiles).
    • Remarketing.
    • Range measurement (e.g. (e.g. access statistics, recognition of recurring visitors).
    • security measures.
    • tracking (e.g. interest/behaviour-related profiling, use of cookies).
    • provision of contractual services and customer service.
    • Administration and answering of enquiries.

Relevant legal bases

In the following we communicate the legal bases of the basic data protection regulation (DSGVO), on the basis of which we process personal data. Please note that in addition to the regulations of the DSGVO, national data protection regulations may apply in your or our country of residence and domicile. Should more specific legal provisions apply in individual cases, we will inform you of these in the data protection declaration.

The data subject has given his consent to the processing of personal data relating to him for one or more specific purposes.

  • Consent (Art. 6 para. 1 sentence 1 lit. a. DPA) – The data subject has given his consent to the processing of personal data relating to him for one or more specific purposes.
  • Fulfilment of a contract and pre-contractual enquiries (Art. 6 para. 1 sentence 1 lit. b. FADP) – Processing is necessary for the performance of a contract to which the data subject is party or for carrying out pre-contractual measures taken at the request of the data subject.
  • Legitimate interests (Art. 6 para. 1 sentence 1 letter f. DSGVO) – The processing is necessary to safeguard the legitimate interests of the controller or of a third party, unless the interests or fundamental rights and freedoms of the data subject which require the protection of personal data outweigh these.

National data protection regulations in Germany: In addition to the data protection regulations of the Data Protection Basic Regulation, national data protection regulations apply in Germany. These include in particular the law on protection against misuse of personal data in data processing (Federal Data Protection Act – BDSG). In particular, the BDSG contains special regulations on the right to information, the right to deletion, the right of objection, the processing of special categories of personal data, processing for other purposes and transmission as well as automated decision making in individual cases including profiling. Furthermore, it regulates data processing for the purposes of the employment relationship (Section 26 BDSG), in particular with regard to the establishment, implementation or termination of employment relationships and the consent of employees. Furthermore, state data protection laws of the individual federal states may apply.

Security measures

We take appropriate technical and organisational measures in accordance with the legal requirements, taking into account the state of the art, the implementation costs and the nature, scope, circumstances and purposes of the processing, as well as the different probabilities of occurrence and the extent of the threat to the rights and freedoms of natural persons, in order to ensure a level of protection commensurate with the risk.

These measures include in particular ensuring the confidentiality, integrity and availability of data by controlling physical and electronic access to the data as well as access, input, disclosure, safeguarding of availability and separation of data. Procedures have also been put in place to ensure that data subjects’ rights are respected, that data are deleted and that responses to data breaches are made. Furthermore, we take the protection of personal data into account as early as the development or selection of hardware, software and procedures in accordance with the principle of data protection, by designing technology and by using data protection-friendly default settings.

SSL encryption (https): To protect your data transmitted via our online offer, we use SSL encryption. You can recognise such encrypted connections by the prefix https:// in the address line of your browser.

Data processing in third countries

If we process data in a third country (i.e. outside the European Union (EU), the European Economic Area (EEA)) or if processing takes place in the context of the use of services provided by third parties or the disclosure or transfer of data to other persons, bodies or companies, this will only be done in accordance with the legal requirements.

Subject to express consent or transfer required by contract or by law, we process or allow the data to be processed only in third countries with a recognised level of data protection, contractual obligation through so-called standard protection clauses of the EU Commission, in the case of certifications or binding internal data protection regulations (Art. 44 to 49 DSGVO, information page of the EU Commission: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection_de ).

Use of cookies

Cookies are text files containing data from websites or domains visited, which are stored by a browser on the user’s computer. A cookie is primarily used to store information about a user during or after his visit within an online offer. The stored information can include, for example, the language settings on a website, the login status, a shopping basket or the place where a video was viewed. The term “cookies” also includes other technologies that perform the same functions as cookies (e.g. when user information is stored using pseudonymous online identifiers, also known as “user IDs”)

The following cookie types and functions are distinguished:

  • Temporary cookies (also: session or session cookies): Temporary cookies are deleted at the latest after a user has left an online offer and closed his browser.
  • Permanent cookies: Permanent cookies remain stored even after closing the browser. For example, the login status can be saved or preferred content can be displayed directly when the user visits a website again. Likewise, the interests of users used for reach measurement or marketing purposes can be stored in such a cookie.
  • First-party cookies: First-party cookies are set by ourselves.
  • Third-party cookies (also: third-party cookies): third-party cookies are mainly used by advertisers (so-called third parties) to process user information.
  • Necessary (also: essential or absolutely necessary) cookies: Cookies can be absolutely necessary for the operation of a website (e.g. to save logins or other user entries or for security reasons).
  • Statistical, marketing and personalisation cookies: Furthermore, cookies are generally also used in the context of range measurement and when the interests of a user or his behaviour (e.g. viewing certain content, using functions, etc.) on individual websites are stored in a user profile. Such profiles are used to show users e.g. content that corresponds to their potential interests. This procedure is also known as “tracking”, i.e. following the potential interests of users. If we use cookies or “tracking” technologies, we will inform you separately in our privacy policy or when you give your consent.

Notice on legal bases: The legal basis on which we process your personal data with the aid of cookies depends on whether we ask you for your consent. If this is the case and you consent to the use of cookies, the legal basis for processing your data is the declared consent.

Otherwise, the data processed with the aid of cookies will be processed on the basis of our legitimate interests (e.g. in the commercial operation of our online offer and its improvement) or, if the use of cookies is necessary to fulfil our contractual obligations.

Storage duration: If we do not provide you with explicit information on the storage duration of permanent cookies (e.g. within the scope of a so-called cookie opt-in), please assume that the storage duration can be up to two years.

General information on revocation and objection (opt-out): Depending on whether the processing is based on consent or legal permission, you have the possibility at any time to revoke any consent you have given or to object to the processing of your data by cookie technologies (collectively referred to as “opt-out”). You can initially declare your objection by means of the settings of your browser, e.g. by deactivating the use of cookies (although this may also restrict the functionality of our online service). You can also object to the use of cookies for online marketing purposes by means of a variety of services, especially in the case of tracking, via the websites https://optout.aboutads.info and https://www.youronlinechoices.com/. In addition, you can receive further notices of objection in the context of the information on the service providers and cookies used.

Processing of cookie data on the basis of consent: Before we process or have processed data within the framework of the use of cookies, we ask users for consent that can be revoked at any time. Before consent has not been given, cookies will be used if necessary, which are absolutely necessary for the operation of our online service.

    • Processed data types: Usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).
    • Persons concerned: Users (e.g. website visitors, users of online services).
    • Legal bases: Consent (Art. 6 para. 1 sentence 1 lit. a. DSGVO), legitimate interests (Art. 6 para. 1 sentence 1 lit. f. DSGVO).

Payment service provider

In the context of contractual and other legal relationships, due to legal obligations or otherwise based on our legitimate interests, we offer the persons concerned efficient and secure payment options and use other payment service providers in addition to banks and credit institutions (collectively “payment service providers”).

The data processed by the payment service providers include inventory data, such as name and address, bank data, such as account or credit card numbers, passwords, TANs and checksums, as well as contract, sum and recipient related data. These details are required to carry out the transactions. However, the data entered is only processed by the payment service providers and stored by them. This means that we do not receive any account or credit card-related information, but only information with confirmation or negative information about the payment. Under certain circumstances, the payment service providers may transfer the data to credit agencies. The purpose of this transmission is to check identity and creditworthiness. In this regard, we refer to the General Terms and Conditions and the data protection information of the payment service providers.

For the payment transactions the terms and conditions and the data protection information of the respective payment service providers apply, which can be accessed within the respective websites or transaction applications. We also refer to these for further information and the assertion of rights of revocation, information and other affected parties’ rights.

    • Processed data types: Inventory data (e.g. names, addresses), payment data (e.g. bank details, invoices, payment history), contract data (e.g. subject matter of the contract, term, customer category), usage data (e.g. e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).
    • Affected persons: customers, interested parties.
    • Provision of contractual services and customer service.
  • Legal basis:Fulfilment of contract and pre-contractual enquiries (Art. 6 Par. 1 S. 1 lit. b. DSGVO), legitimate interests (Art. 6 (1) sentence 1 lit. f. DSGVO).

Services and service providers:

Newsletters and electronic notifications

We send newsletters, e-mails and other electronic notifications (hereinafter “newsletters”) only with the consent of the recipients or a legal permission. If the contents of the newsletter are specifically described in the context of a registration for the newsletter, they are decisive for the consent of the users. In addition, our newsletters contain information about our services and us.

To subscribe to our newsletters, it is generally sufficient to provide your e-mail address. However, we may ask you to provide a name for the purpose of personal contact in the newsletter, or other details if these are required for the purposes of the newsletter.

Double-Opt-In procedure: The registration for our newsletter is always done in a so-called Double-Opt-In-Process. This means that you will receive an e-mail after registration asking you to confirm your registration. This confirmation is necessary so that nobody can register with foreign e-mail addresses. The newsletter registrations are logged in order to be able to prove the registration process in accordance with the legal requirements. This includes the storage of the registration and confirmation time as well as the IP address. Changes to your data stored by the dispatch service provider are also logged.

Deletion and restriction of processing: We may store the deleted e-mail addresses for up to three years on the basis of our legitimate interests before deleting them in order to be able to prove that we have previously given our consent. The processing of this data is limited to the purpose of a possible defence against claims. An individual request for deletion is possible at any time, provided that the former existence of a consent is confirmed at the same time. In the event of obligations to permanently observe objections, we reserve the right to store the email address in a block list for this purpose alone (so-called “block list”).

The registration procedure is recorded on the basis of our legitimate interests for the purpose of proving that it has been carried out properly. If we commission a service provider to send e-mails, this is done on the basis of our legitimate interests in an efficient and secure sending system.

Information on legal bases: The dispatch of the newsletters is based on the consent of the recipients or, if consent is not required, on our legitimate interests in direct marketing, if and to the extent that this is permitted by law, e.g. in the case of advertising to existing customers. If we commission a service provider to send e-mails, this is done on the basis of our legitimate interests. The registration process will be recorded on the basis of our legitimate interests in order to prove that it has been carried out in accordance with the law. contents: Information about me, examples of my work, my services, actions and offers.

Analysis and success measurement: The newsletters contain a so-called “web beacon”, i.e. a pixel-sized file that is retrieved from our server when the newsletter is opened, or from the server of the newsletter provider if we use a mailing service provider. Within the framework of this retrieval, technical information such as information on the browser and your system, as well as your IP address and the time of retrieval, is initially collected.

This information is used for the technical improvement of our newsletter on the basis of technical data or target groups and their reading behaviour on the basis of their retrieval locations (which can be determined by means of the IP address) or access times. This analysis also includes determining whether the newsletters are opened, when they are opened and which links are clicked. For technical reasons, this information can be allocated to individual newsletter recipients. However, it is neither our endeavour nor, if used, that of the dispatch service provider to observe individual users. Rather, the evaluations serve us to recognise the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.

The evaluation of the newsletter and the measurement of success are carried out, subject to the express consent of the users, on the basis of our legitimate interests for the purpose of using a user-friendly and secure newsletter system that serves our business interests and meets the expectations of the users.

A separate revocation of the performance measurement is unfortunately not possible. In this case, the entire newsletter subscription must be cancelled or objected to.

Condition for the use of free services: Consent to the sending of mailings may be made conditional as a prerequisite for the use of free services (e.g. access to certain contents or participation in certain campaigns). If users wish to take advantage of the free services without registering for the newsletter, please contact us.

  • Processed data types: inventory data (e.g. names, addresses), contact data (e.g. email, telephone numbers), meta/communication data (e.g. device information, IP addresses), usage data (e.g. websites visited, interest in content, access times).
  • Persons concerned: Communication partners, users (e.g. website visitors, users of online services).
  • Purposes of processing: direct marketing (e.g. by e-mail or postal mail), provision of contractual services and customer service.
  • Legal bases: Consent (Art. 6 para. 1 sentence 1 lit. a. DSGVO), legitimate interests (Art. 6 para. 1 sentence 1 lit. f. DSGVO).
  • Opt-out: You can cancel the receipt of our newsletter at any time, i.e. revoke your consent or object to further receipt. You will find a link to cancel the newsletter either at the end of each newsletter or you can use one of the contact options listed above, preferably e-mail.

Services and service providers:

Contests and competitions

We process personal data of participants in games and competitions only in compliance with the relevant data protection regulations, insofar as the processing is contractually necessary for the provision, implementation and handling of the game, the participants have consented to the processing or the processing serves our legitimate interests (e.g. the processing of personal data is not necessary for the provision, implementation and handling of the game, the participants have consented to the processing or the processing serves our legitimate interests). e.g. the security of the competition or the protection of our interests against misuse by possible recording of IP addresses when submitting competition entries).

If contributions of the participants are published within the scope of the lottery (e.g. within the scope of a vote or presentation of the lottery contributions or the winners or the reporting on the lottery), we point out that the names of the participants can also be published in this context. The participants can object to this at any time.

If the competition takes place within an online platform or a social network (e.g. Facebook or Instagram, hereinafter referred to as “online platform”), the terms of use and data protection regulations of the respective platforms apply additionally. In these cases, we would like to point out that we are responsible for the information provided by the participants in the course of the competition and that any enquiries regarding the competition should be addressed to us.

The participants’ data will be deleted as soon as the competition or contest is finished and the data is no longer required to inform the winners or because further inquiries about the competition can be expected. In principle, the participants’ data will be deleted at the latest 6 months after the end of the competition. Winners’ data may be retained for longer, e.g. in order to be able to answer questions about the prizes or to fulfil the prize services; in this case the retention period depends on the type of prize and is up to three years in the case of items or services, for example, in order to be able to process warranty claims. Furthermore, the participants’ data may be stored for longer, e.g. in the form of reports on the competition in online and offline media.

  • Processed data types: Inventory data (e.g. names, addresses), content data (e.g. entries in online forms).
  • Affected persons: Lottery and competition participants.
  • Conducting competitions and prize draws.
  • Legal basis: Fulfilment of contract and pre-contractual enquiries (Art. 6 Paragraph 1 S. 1 lit. b. DSGVO).

Web analysis, monitoring and optimisation

The web analysis (also known as “reach measurement”) serves to evaluate the streams of visitors to our online offering and may include behaviour, interests or demographic information on visitors, such as age or gender, as pseudonymous values. With the help of the range analysis we can, for example, identify at what time our online offer or its functions or contents are most frequently used or invite reuse. We can also understand which areas require optimisation.

In addition to web analysis, we can also use test procedures, e.g. to test and optimise different versions of our online offer or its components.

For these purposes, so-called user profiles can be created and stored in a file (so-called “cookie”) or similar procedures with the same purpose can be used. This information may include, for example, the content viewed, the web pages visited and the elements used on them, and technical details such as the browser used, the computer system used and information on usage times. If users have consented to the collection of their location data, this data may also be processed, depending on the provider.

The IP addresses of users are also stored. However, we use an IP masking procedure (i.e., pseudonymisation by shortening the IP address) to protect the users. In general, the data collected in the course of web analysis, A/B testing and optimisation are not stored as clear user data (such as e-mail addresses or names), but pseudonyms. This means that we as well as the providers of the software used do not know the actual identity of the users, but only the information stored in their profiles for the purposes of the respective procedures.

Notes on legal bases: If we ask users for their consent to the use of third party providers, the legal basis for processing data is consent. Otherwise, users’ data will be processed on the basis of our legitimate interests (i.e. interest in efficient, economical and recipient-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this data protection declaration.

  • Processed data types: Usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).
  • Persons concerned: Users (e.g. website visitors, users of online services).
  • Purposes of processing: Reach measurement (e.g. access statistics, recognition of returning visitors), tracking (e.g. interest/behaviour-related profiling, use of cookies), conversion measurement (measurement of the effectiveness of marketing measures), profiling (creation of user profiles)
  • security measures: IP masking (pseudonymisation of the IP address).
  • Legal bases: Consent (Art. 6 para. 1 sentence 1 lit. a. DSGVO), legitimate interests (Art. 6 para. 1 sentence 1 lit. f. DSGVO).

Services and service providers:

Presence in social networks (social media)

We maintain online presences within social networks and process user data in this context in order to communicate with the users active there or to offer information about us.

We would like to point out that user data may be processed outside the territory of the European Union. This may entail risks for users, e.g. by making it more difficult to enforce users’ rights.

More distantly, the data of users within social networks are usually processed for market research and advertising purposes. Thus, for example, user profiles can be created on the basis of user behaviour and the resulting interests of the users. The user profiles can in turn be used, for example, to place advertisements within and outside the networks that presumably correspond to the interests of the users. For these purposes, cookies are usually stored on the users’ computers, in which the usage behaviour and interests of the users are stored. Furthermore, data may also be stored in the user profiles independently of the devices used by the users (especially if the users are members of the respective platforms and are logged in to these).

For a detailed presentation of the respective forms of processing and the possibilities of objection (opt-out), we refer to the data protection declarations and information provided by the operators of the respective networks.

Even in the case of requests for information and the assertion of rights of affected persons, we would like to point out that these can be most effectively asserted with the providers. Only the providers have access to the data of the users and can take appropriate measures and provide information directly. Should you nevertheless require assistance, you can contact us.

Facebook: We are jointly responsible with Facebook Ireland Ltd. for the collection (but not the further processing) of data of visitors to our Facebook page (so-called “fan page”). This data includes information about the types of content that users view or interact with, or the actions they take (see “Things you and others have done and provided” in the Facebook Data Policy: https://www. facebook.com/policy), as well as information about the devices used by users (such as IP addresses, operating system, browser type, language settings, cookie data; see “Device Information” in the Facebook Data Policy Statement: https://www.facebook.com/policy). As explained in the Facebook Data Policy under “How we use this information”, Facebook also collects and uses information to provide analytics services, called “page insights”, to page operators to help them understand how people interact with their pages and with content associated with them. We have concluded a special agreement with Facebook (“Information on Page-Insights”, https://www.facebook.com/legal/terms/page_controller_addendum), which regulates in particular which security measures Facebook must observe and in which Facebook has agreed to fulfil the rights of the persons concerned (i.e. users can, for example, send information or requests for deletion directly to Facebook). The rights of users (in particular to information, deletion, objection and complaints to the competent supervisory authority) are not restricted by the agreements with Facebook. Further information can be found in the “Information on page insights” (https://www.facebook.com/legal/terms/information_about_page_insights_data).

  • Processed data types: Inventory data (e.g. names, addresses), contact data (e.g. e-mail, telephone numbers), content data (e.g. entries in online forms), usage data (e.g. visited websites, interest in content, access times), meta/communication data (e.g. device information, IP addresses).
  • Affected persons: users (e.g. website visitors, users of online services).
  • Purposes of processing: Contact requests and communication, tracking (e.g. interest/behavioural profiling, use of cookies), remarketing, range measurement (e.g. access statistics, recognition of returning visitors).
  • legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f. DSGVO).

Used services and service providers:

Plug-ins and embedded functions as and content

We integrate function and content elements into our online offer, which are obtained from the servers of their respective providers (hereinafter referred to as “third party providers”). These can be, for example, graphics, videos or social media buttons and contributions (hereinafter uniformly referred to as “content”).

The integration always requires that the third party providers of this content process the IP address of the users, as without the IP address they would not be able to send the content to their browser. The IP address is therefore necessary for the display of these contents or functions. We make every effort to use only such content whose respective providers use the IP address only to deliver the content. Third party providers may also use so-called pixel tags (invisible graphics, also known as “web beacons”) for statistical or marketing purposes. Pixel tags” can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user’s device and may contain, among other things, technical information on the browser and the operating system, websites to be referred to, the time of visit and other details on the use of our online offer, as well as being linked to such information from other sources.

Notes on legal bases: If we ask users for their consent to the use of third party providers, the legal basis for processing data is consent. Otherwise, users’ data will be processed on the basis of our legitimate interests (i.e. interest in efficient, economical and recipient-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this data protection declaration.

Facebook plugins and content: Together with Facebook Ireland Ltd. b) delivering commercial and transactional messages (e.g., targeting users via Facebook Messenger); c) improving ad delivery and personalizing features and content (e.g., improving the ability to identify which content or advertising information is believed to be of interest to users). We have concluded a special agreement with Facebook (“Addendum for Responsible Persons”, https://www.facebook.com/legal/controller_addendum), which regulates in particular which security measures Facebook must observe (https://www.facebook.com/legal/terms/data_security_terms) and in which Facebook has agreed to fulfil the rights of the persons concerned (i.e. users can, for example, send information or deletion requests directly to Facebook). Note: If Facebook provides us with measurements, analyses and reports (which are aggregated, i.e. do not contain information on individual users and are anonymous to us), then this processing is not carried out within the framework of joint responsibility, but on the basis of a contract processing agreement (“Data Processing Conditions “, https://www.facebook.com/legal/terms/dataprocessing) the “Data Security Conditions” (https://www.facebook.com/legal/terms/data_security_terms) and with regard to processing in the US on the basis of standard contractual clauses (“Facebook-EU Privacy Supplement, https://www.facebook.com/legal/EU_data_transfer_addendum). Users’ rights (in particular to information, deletion, objection and complaint to the competent supervisory authority) are not restricted by the agreements with Facebook.

  • Processed data types: Usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses), event data (Facebook) (“event data” is data that can be transmitted from us to Facebook, e.g. via Facebook pixels (via apps or other means), and relates to persons or their actions; the data includes Information about visits to websites, interactions with content, functions, installations of apps, purchases of products, etc.; event data is processed for the purpose of creating target groups for content and advertising information (custom audiences); event data does not include the actual content (such as written comments), login information and contact information (i.e. no names, email addresses and telephone numbers). Event data is deleted by Facebook after a maximum of two years; the target groups formed from them with the deletion of our Facebook account), inventory data (e.g. names, addresses), contact data (e.g. e-mail, telephone numbers), content data (e.g. entries in online forms).
  • Persons concerned: Users (e.g. website visitors, users of online services).
  • Purposes of processing: provision of our online offer and user-friendliness, provision of contractual services and customer service, security measures, administration and answering enquiries.
  • Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f. DSGVO), consent (Art. 6 para. 1 sentence 1 lit. a. DSGVO), fulfilment of contract and pre-contractual enquiries (Art. 6 para. 1 sentence 1 lit. b. DSGVO).

Services and service providers:

Planning, organisation and support tools

We use services, platforms and software of other providers (hereinafter referred to as “third party providers”) for the purposes of organisation, administration, planning and provision of our services. When selecting the third-party providers and their services, we observe the legal requirements.

In this context, personal data may be processed and stored on the servers of third party providers. This may affect various data which we process in accordance with this privacy policy. This data may include in particular master data and contact details of users, data on procedures, contracts, other processes and their contents.

If users are referred to the third party providers or their software or platforms in the course of communication, business or other relations with us, the third party providers may process usage data and metadata for security, service optimisation or marketing purposes. We therefore ask you to observe the data protection notices of the respective third party providers.

Notes on legal bases: If we ask users for their consent to the use of third party providers, the legal basis for processing data is consent. Furthermore, their use can be a component of our (pre-)contractual services, provided that the use of the third party providers has been agreed in this context. Otherwise, the users’ data will be processed on the basis of our legitimate interests (i.e. interest in efficient, economic and recipient-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this data protection declaration.

    • Processed data types: inventory data (e.g. names, addresses), contact data (e.g. email, telephone numbers), content data (e.g. entries in online forms), usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).
    • Persons concerned: Communication partners, users (e.g. website visitors, users of online services).
    • Purposes of processing: contact requests and communication.
    • Legal bases: Consent (Art. 6 para. 1 sentence 1 lit. a. DSGVO), Performance of contract and pre-contractual enquiries (Art. 6 para. 1 sentence 1 lit. b. DSGVO), Legitimate interests (Art. 6 para. 1 sentence 1 lit. f. DSGVO).

Services and service providers:

Deletion of data

The data processed by us will be deleted in accordance with the law as soon as their consent to processing is revoked or other permissions cease to apply (e.g., if the purpose of the processing of these data has ceased or if they are not necessary for the purpose).

If the data are not deleted because they are required for other and legally permissible purposes, their processing is limited to these purposes. This means that the data will be blocked and not processed for other purposes. This applies, for example, to data that must be retained for reasons of commercial or tax law or that are necessary to assert, exercise or defend legal claims or to protect the rights of another natural or legal person.

Further information on the deletion of personal data can also be found in the individual data protection notes of this privacy policy.

Amendment and update of the privacy policy

We ask you to inform yourself regularly about the content of our data protection declaration. We will adapt the data protection declaration as soon as changes in the data processing carried out by us make this necessary. We will inform you as soon as the changes make it necessary for you to act in a cooperative manner (e.g. to give your consent) or to receive other individual notification.

If we provide addresses and contact information of companies and organisations in this privacy statement, please note that the addresses may change over time and please check the information before contacting us.

Rights of data subjects

As a data subject, you are entitled to various rights under the DSGVO, which are derived in particular from Art. 15 to 21 DSGVO:

  • Right of objection: You have the right to object at any time, for reasons arising from your particular situation, to the processing of personal data concerning you that is carried out pursuant to Art. 6, paragraph 1, letter e or f of the DPA; this also applies to profiling based on these provisions. If personal data concerning you are processed for the purpose of direct marketing, you have the right to object at any time to the processing of personal data concerning you for the purpose of such marketing, including profiling, insofar as it is linked to such direct marketing.
  • Right of withdrawal in case of consent: You have the right to revoke consents at any time.
  • Right of access: You have the right to obtain confirmation as to whether or not data in question is being processed and to obtain information about this data and other information and a copy of the data in accordance with the law.
  • Right of rectification: You have the right to ask for the completion of the data concerning you or the rectification of incorrect data concerning you, in accordance with the law.
  • Right to deletion and restriction of processing: You have the right, in accordance with the statutory provisions, to demand that data relating to you be deleted immediately, or alternatively, in accordance with the statutory provisions, to demand restriction of the processing of the data.
  • Right to data transferability: You have the right to receive data concerning you that you have provided to us in a structured, common and machine-readable format in accordance with the law or to request that it be transferred to another responsible party.
  • Complaints to the supervisory authority: You also have the right, in accordance with the law, to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work or place of suspected infringement, if you consider that the processing of personal data concerning you is in breach of the DPA.

Definitions of terms

This section provides an overview of the terms used in this privacy policy. Many of the terms are taken from the law and defined above all in Art. 4 DSGVO. The legal definitions are binding. The following explanations, on the other hand, are primarily intended to help you understand them. The terms are sorted alphabetically.

  • IP masking: IP masking is a method of deleting the last octet, i.e. the last two numbers of an IP address, so that the IP address can no longer be used to uniquely identify a person. IP masking is therefore a means of pseudonymising processing methods, particularly in online marketing
  • Conversion measurement: Conversion measurement (also known as “visitor action evaluation”) is a method of determining the effectiveness of marketing measures. For this purpose, a cookie is usually stored on the users’ devices within the websites on which the marketing measures take place and then retrieved again on the target website. For example, we are able to track whether the ads we have placed on other websites have been successful.
  • Personal data: “Personal data” shall mean any information relating to an identified or identifiable natural person (hereinafter referred to as “data subject”); an identifiable person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, a location data, an online identifier (e.g. a cookie) or one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
  • Profiling: “Profiling” is any automated processing of personal data which consists of using personal data to analyse, evaluate or predict certain personal aspects relating to a natural person (depending on the type of profiling, this may include information on age, gender, location and movement data, interaction with websites and their content, shopping behaviour, social interactions with other people) (e.g. interests in certain content or products, click behaviour on a website or location). Cookies and web beacons are often used for profiling purposes.
  • Reach measurement: Reach measurement (also known as web analytics) is used to evaluate the flow of visitors to an online offering and can include the behaviour or interests of visitors in certain information, such as the content of websites. With the help of reach analysis, website owners can, for example, identify at what time visitors visit their website and what content they are interested in. This enables them to better adapt the contents of the website to the needs of their visitors. Pseudonymous cookies and web beacons are often used for the purpose of range analysis in order to recognise returning visitors and thus obtain more precise analyses of the use of an online offer.
  • Remarketing: We speak of “remarketing” or “retargeting”, for example, when it is noted for advertising purposes which products a user has been interested in on a website in order to remind the user of these products on other websites, e.g. in advertisements.
  • Tracking: We speak of “tracking” when the behaviour of users can be traced across several online offers. As a rule, behavioural and interest information regarding the online offers used is stored in cookies or on servers of the providers of the tracking technologies (so-called profiling). This information can then be used, for example, to display advertisements to users that are likely to correspond to their interests.
  • Controller: “Controller” means the natural or legal person, public authority, agency or any other body which alone or jointly with others determines the purposes and means of the processing of personal data.
  • Processing: “processing” means any operation or set of operations which is performed upon personal data, whether or not by automatic means. The term is broad and covers virtually all processing of data, whether it be collection, analysis, storage, communication or deletion.